How to Take Listing Photos That Sell

How to Create Listing Photos That Sell

plus Download a FREE Visual Guide/ Infographic

A great photo can make all the difference in the world. As a seller, you want to put your best foot forward, and photography is a key part of that. Photos can make or break a sale, and it’s important to understand why.

In this article we’ll discuss why the right photos can help you sell your items quicker and for more money on resale platforms like Poshmark, Mercari, Grailed, Depop or Ebay.

Many people underestimate just how much photos impact the sales (and the prices you can charge) on online marketplaces and resale apps. Resell Genius is all about the science behind reselling, and we’ve done all the research for you. So to that end…

• • We will share why its important to take great listing photos

  • We’ll explain the Psychology behind photos and how it impacts buyer behavior

  • Then, we’ll show you a cute infographic- a visual guide that will help you create listing photos that sell!

Photos are one of the most important things when it comes to promoting one of your items to potential buyers, so why not make sure you maximize them.

Our visual guide will explain how to take the right photos, what photos to include, what angles you should be taking, and more to ensure your listings sell quickly and generate the maximum amount of profit for your resale business. Let’s get started, shall we?

Why Do Listing Photos Matter?

Perhaps the single best tip is that quality photos on Poshmark (or any other resale website for that matter) can determine if your listing will sell or not. Photos can literally make or break your listing. They can help you maximize your profit and increase your sales and reach. So what does this look like and how can you ensure your listing photos help your item sell?

In order to help you, we’ve created an Infographic; a visual guide to help you create the best Poshmark Photos for your listing. Although this is geared towards Poshmark, the majority of these tips can be applied to any reselling platform, as long as it’s one that allows you to upload your own photos. We hope you find it valuable, and we encourage you to download it, and share it with your fellow resellers, friends and family.

The Psychology of Photography

Never underestimate the power of your photos. With them, you can create a brand, tell a story, establish credibility and engage with potential buyers. Remember, your listing photos are visual images and 65% of the population are visual learners. Why not use this to your advantage? To demonstrate how photos impact purchasing, we’ll share a few facts we learned from Crowdriff, the visual marketing innovators, through one of their infographics on visual marketing.

• • 67% of People who shop on their phones say images are very important when making a purchasing decision.
  • 63% of consumers say that images are more important than product descriptions.
  • 53% believe that visuals are more significant than ratings or reviews.
  • 75% of women say images influence their purchasing decisions when shopping for apparel on mobile. 

So why are photos aka “visual images” correlated with buying decisions? Because visual images affect emotions. According to the same source, 90% of information sent to the brain is visual. According to research, photos noticeably influence consumer behavior, and depending on the quality of those photos, customers decide whether they are going to buy your item or not.

There are a few themes, from a psychological point of view, that we have included in the visual guide below. By including certain types & angles of photos, you can actually influence people to become more likely to purchase your item.  For example, if you include a few close-up detailed photos of your item (especially of any flaws), it shows you have nothing to hide from potential customers. This can easily help you establish credibility in the eyes of a potential buyer, and makes them more likely to purchase.  So are you ready to put this knowledge to use? Resell Genius puts it all together in the infographic below. 

Infographic

Visual Guide: Create Listing Photos that Sell

Summary

As you can see, great listing photos can really make the difference between a sale and no sale on platforms such as Poshmark, Grailed, Depop, Mercari, Tradesy and eBay.

Listing photos and product images have a significant influence on a prospective buyer to make the decision to buy your item. Visual images affect emotions and research has proven that great photos will always help you sell your items quicker and for more money.

If you would like to download the visual guide to creating listing photos that sell, you can do so by clicking on either page of the infographic above. When you click on the image, it will take you to a PDF version that you can easily print, download, or save it.