SEO for Poshmark Listings (Search Engine Optimization for Reselling)
Search Engine Optimization for Reselling
Did you know that you can use SEO strategies to optimize your resale listings? Yes, you can use SEO for your listings on Poshmark, Depop, Tradesy, Mercari, Grailed, eBay and other reselling apps and resale sites.
We’ll arm you with the basic information related to Resale SEO and how to create SEO-optimized Poshmark listings. Although we are focusing on SEO for Poshmark, you can also use these tips for your listings on other reselling apps, sites and marketplaces because many of the same general rules apply. So, keep reading!
What Is SEO and How Does it Work?
S.E.O is frequently abbreviated to “SEO,” and this stands for
Search Engine Optimization
SEO is the strategy that website owners use to get their websites or blogs ranked as high as possible on search engines like Google, so that they can drive more potential customers and traffic to their respective sites. SEO is changing constantly, so it’s hard to keep up sometimes. To add further difficulty, with Poshmark, the way SEO works is a little bit different than your typical blog or website since the content (your listings) are always changing, being edited, and shared. We call this Dynamic content.
Poshmark controls their backend, and they’re doing their own thing to promote the Poshmark site as a whole, and you don’t control that part, obviously. That said, there are definitely things you can do as an individual seller to improve your listings’ rankings both inside and outside of Poshmark. For the purposes of this article, we are going to separate and define “Internal SEO” from “External SEO,” and regardless of either, we are putting the focus on your individual listings, not Poshmark the website, and not your entire closet, simply each individual active Poshmark listing that you have created.
Internal vs. External SEO for Poshmark Listings
Inside Poshmark): The ranking of your individual listing inside of the Poshmark App or Poshmark Website. When a potential buyer searches for something from inside Poshmark, does your listing show up in the search results, and if so, how close to the top of the search results does it appear? There are several things you can do to affect the visibility of your listing by optimizing your SEO.
(Outside of Poshmark): The ranking of your listing outside of Poshmark. When someone searches for something (outside of Poshmark) on the web, using a Search Engine like Google, does your individual Poshmark listing show up in the search results? If so, where, and how high up in the search list does your listing appear? What about Google Images and Google Shopping?
1. Official Product Attributes:
From your personal knowledge, your receipt, the hang tags, the inside care tags, the box, or from a simple internet search, you’ll want to make sure you have all of the product attributes for your item. We want to know the “official” attributes. Let’s imagine you were selling a Small Tory Burch Crossbody like the one in the photo below. You would research to find it’s called a “Small Eleanor Bag,” and when looking for the official color, you’d find that the color was actually “Golden Crest” not just “Yellow,” or “Tory Navy” not just “Blue.” You could quickly copy the retail description to paste in your notes, and you’d grab the style number and MSRP (even the measurements are listed on the Tory Burch website. Now let’s imagine you were selling a tiny Chanel bag like the pink one in the photo below. You would research to find that it was called a “Classic Flap Card Holder with Chain” not a “Quilted Pink Leather Purse.” The official color is “Light Pink” not “Pink” and it’s made from quilted “Lambskin & Silver-Tone Metal” hardware, not just “leather.” Again, you can easily find the style number, the measurements, and MSRP on the official Chanel Website too. Of course, sometimes it’s not this easy and you might need to search around.
You should find and gather the following official attributes:
- Brand Name
- Style Name
- Brand Color (Official Manufacturer Color Name)
- Brand Pattern Name (if applicable)
- Style Number # (if you can’t find it use the RN#- this is the manufacturers code, you can think if it as one level above the brand as some manufacturers produce items for several different brands)
- Official Category name (if one exists)
- Drop Date (for hyped items like sneakers and certain streetwear)
- Season (for luxury/designer items, for example: SS19, FW20, Cruise 2021 etc.)
- Collection Name (for certain luxury/designer items, if applicable)
- Retail Price (not what you paid for it, rather, the original MSRP price)
- Fabric/ materials
- Size and Measurements (if available)
- Try to find 1-2 official product descriptions from retailers who sold the item when it was brand new.
If you are missing some of the above attributes, and can’t find it on your receipt, or on the tags, or the item isn’t on the official brand website, you may need to search department store websites, online marketplaces, or boutiques that may have carried it. You can sometimes find the items’ info on blogs or magazines that may have featured it or written about it. Sometimes you may find your item at an outlet website such as Nordstrom Rack or Off-Saks. You can also try a reverse Google Image search or a search on The Way Back Machine (the archive for the internet which saves EVERYTHING even if it’s old and has been removed), and sometimes you can even find the missing product information by finding your item on an existing or already-sold listing on a resale site (like Poshmark, The Real Real, Depop, Tradesy, eBay, etc.)
Ok, once you have all of the official attributes, next you should add the “characteristics” of your item. The characteristics are how you would describe the item in your own words, pretend like you were describing the item to a friend or your boss.
The items in italic are examples.
- Main Category: dressy shirt / swimsuit / handbag
- Sub-Category: long-sleeve blouse / 2-piece itsy-bitsy bikini / crossbody
- Gender: women’s / men’s/ unisex
- Actual “real-life” colors: In the case of the Golden Crest Eleanor bag from above, you would describe what the color looks like to you and add this to your notes. Perhaps you would say that it’s a “warm bright summery yellow with hints of orange” or “it looks just like a yellow school bus”
- Actual “real-life” patterns: checkers, tropical birds, embroidered flowers, 80’s-style zig-zags, snakeskin print, quilted stitching, and so on…
- Features & Details: (what it does or what it has): soft, inner zip pocket, gold buttons, zip-closure, shiny, sparkles, extra strap, convertible straps, hidden pocket, ruffle trim, peplum, etc.
- What makes it special?: sold-out everywhere, limited edition, rare color, seen on so-and-so famous model/celeb/tv show, a collab with XYZ brand, extremely comfortable, so flattering, doesn’t roll-up when you walk, thin and breathable, and so on.
- Who would wear this?: business women, people who work from home, sporty girls, college students, anyone who loves (fill-in-the-blank), people who love bright colors, sneakerheads, etc.
- What might you wear it with?: goes great with chunky black boots or kitten heels, pairs well with jeans and cotton t-shirt, your most fabulous ball gown.
- When would you wear it?: (what season, activity, or event?) summer, to a picnic, date-night, vacation, to the office, lounging at home, to run errands, to a concert, etc.
- The condition, amount of “wear,” and any flaws: (more on “condition” later, but remember that in this section, you are describing the characteristics of your item in your own words, to a friend or your boss) almost new, worn only 3 times, tags are still attached, has some loose threads, washed, dry cleaned, perfect, minor wear, used but still has a few years left, etc.
2. Keyword Research:
Now that you are armed with everything in Section 1, it will be easy for you to do your keyword research. To put it very simply, pretend like you are searching on Google to find an item just like yours for sale (you may have actually done some of these exact searches to find and gather all the information for Section 1 above). Armed with that information you should easily be able to come up with the top search phrase and top words to use if you were trying to find an item like that to purchase. If you really want to lean all-in, at this point, you could even check out a few tools that owners of websites and blogs use in order to come up with the keywords for their professional SEO strategy. This step is totally not necessary but for the sake of the overachievers I figured I would mention a few of these resources. We actually use some of these free tools to keep us informed of trends and what’s hot. If you look at the image below, we have run a query on the different subcategories that Posh has for their Jeans category, to see which one has more search volume. This helps us determine which subcategory on Poshmark we should choose if there is more than one that fits our particular item. We choose it based on which one has the most demand/ highest search traffic outside of Poshmark because you can assume to a high degree of accuracy, that these trends would correlate with the searches inside Poshmark as well. You can learn more about this in the Genius Portal by searching for “Trends” or “Picking a Poshmark subcategory.”
Google Trends: click here to launch
Ahref Keyword Generator: click here to launch
IMAGE: Example of Google Trends Results
3. Listing Title
In a perfect world, you would be able to include all of the attributes from Section 1. Unfortunately, you have limited space. On Poshmark, your listing title can only have a maximum of 50 characters 80 characters (as of Sept 2021 Poshmark increased the number of characters they allow in their titles from 50 to 80). This includes letters, symbols, punctuation, and spaces. On other reselling apps, as of the time of this writing, you are given the following: on eBay, you have 80 characters, Mercari recently increased their title limit from 40 characters to 80, Grailed has a maximum of 60 characters in the title. Of course, The Real Real and StockX don’t have titles that you can write yourself so this doesn’t apply to them as you ‘ have that control over these two. TRR is white-glove and they post and write it on your behalf. On Stock X you choose the item and the Title is already pre-filled based on the item. You can also only sell items on StockX that are already available on their marketplace.
We suggest that you include:
Brand, Style Name, Pattern or Color Name, Color, Subcategory, Feature, Size, or as much of these as you can, depending on the length of each word. You can try different combinations to get as many to fit as possible, but just know that you will likely not be able to include all of the ones you want to. Make sure that the words in your title match up with the top keywords from your work in Section 2, and include the top Attributes from Section 1.
4. First and Last 10 Words of Your Description
To start your listing description, you will want to take your entire title, copy it, and paste it into your listing body. Next, switch around the order of a few of these words and if you have room for a couple more words to make it to ten words flat in the first sentence of your listing, then go ahead and do so. The search engine bots will focus on the first ten words at the beginning of your listing. Essentially you will want to repeat every word in your title because that shows that you are using your keywords (from your title) in your listing, and if you do the same thing at the end of your listing with the last ten words, this is the perfect SEO sandwich, and it will solidify it for the search engine bots.
Search engines want to see the words from your listing title repeated in the first and last sentences of your listing description, but if they are repeated in the same order, this will actually work against you, so do not repeat them without changing the order of the words.
Search engines will look at the starting ten words and the ending ten words, for the attributes and characteristics in your title (your keywords), to complete the SEO formula. Just remember to change it up! Keep it within ten words, no more, no less; use the exact same keywords but do not duplicate the same exact sentence in the same order, anywhere, because search engines hate that type of repetitiveness. Now, the last sentence isn’t as critical as the first sentence, so if you are really struggling to repeat all the words from the title in your last sentence because it sounds strange or you need more space, you can just repeat some of the words rather than all of them. Try to use several of them in the last 10-word sentence, especially the most important ones.
An example of how to end your description without it looking awkward could be:
“This blue wool Zara heart cardigan is sold out everywhere”
It’s equal to 10 words exactly. Assume that the words in blue are also in your title, but they’re not in the same order, nor are they in the same order as your first sentence in the description!
Another example of an ending sentence for your description could be:
“The blue Zara wool heart cardigan is perfect for dates”
This is also equal to exactly 10 words. Also notice that these two sentences are 54 and 67 characters long, respectively, and they are both slightly re-ordered from one another. This is just to illustrate what we mean when we say change the order of the words. We simply switched the words “Zara” with the word “Wool,” in each of the last sentence variations, and added different words to the end of each, and made sure they were exactly 10 words each total.
5. The Middle of Your Listing Description:
With all of your research so far, you have all the info you need to craft a stellar description, and a great record of data that you can use to calculate your profit, help you determine if you should accept a particular offer, or lower your price during Closet Clear Out campaigns. It can also help you answer questions from sellers. We recommend you keep this in your note’s app organized on your phone, or upload it to G-drive or Dropbox, or print it and keep it in a binder. You may not be able to fit all of it in your listing because the Poshmark description maxes out at 500 characters maxes out at 1,500 characters (Poshmark increased the description character allotment as of Sept 2021 from 500 to 1500, allowing for much more room and flexibility) This limit counts single characters like the letter “A” but also includes spaces, punctuation, and bullets in the count, and is definitely a lot shorter than 500 words! You will need to choose wisely and may need to edit it a couple of times to make it fit. You can start by removing unnecessary filler words and using abbreviations. You’ll want to use the rest of the attributes and characteristics, especially the ones that also appear in your keyword research. Since you also copied and pasted a couple of retail descriptions for your item, you can paste these in, and use these as your base, just make sure you change them enough so that you’re not plagiarizing, and also ensure you are including the important attributes and characteristics (your “keywords”) beyond those in your title. Sometimes retail descriptions are written poorly so just keep that in mind too. There is a benefit to using these retailers’ descriptions though. When you use some of the content from a popular retailer (like the description of your item) it’s actually an SEO strategy! The search engine bots will pick up on this, and they like it. Do you know why? It “connects” your listing with an already-proven top-ranked website (such as Chanel, or Anthropologie, or Nordstrom- wherever you grabbed the descriptions from) because the bots recognize that you are using similar keywords and talking about the same product. This in turn automatically increases your SEO optimization which increases your ranking on the search engines’ respective sites and in their search results when someone searches for that product. Lastly, we just wanted to share a couple of really common abbreviations which may help you fit your description into 500 characters.
- Use: w/ instead of with
- Use: X instead of times
- Use: & or + instead of and
Sometimes this can save you by making your description fit into the 500-character-limit. Plus, filler words like those are not keywords and really do not matter. The only reason you shouldn’t just delete them entirely is because you still need to make sure your potential buyers can read and understand your listing.
6. Poshmark and Google Ads
According to their IPO filing, in Jan 2019 Google temporarily suspended Poshmark’s paid Google Ads listings because it perceived a high number of their items (the items listed on Poshmark) to be “counterfeit.” From this, we can learn that Poshmark indeed utilizes and pays for Google Ads, which includes Google Shopping. You can also determine that you should not post counterfeit listings because it hurts more than just the seller and buyer, in addition to being against Poshmark’s terms, it is illegal, it can land you in jail, can cause you to rack up huge fines, and can impact the whole reseller community. More about Google Shopping and why it matters, below.
7. Google Shopping:
What does Google Shopping have to do with Poshmark?
Poshmark and other reselling marketplaces like eBay can choose to pay for Google Ads, and as part of that, they get to submit their seller’s individual listings (not entire closets), to Google Shopping. We as sellers cannot submit our individual listings to Google (but by utilizing all of the strategies here we can certainly impact if our listings show up). The fees are paid by Poshmark out of their advertising budget, which ultimately generates more traffic to Poshmark, more transactions, more revenue, and more buyers for YOU!
With the sheer scale that Poshmark has, it’s impossible for for them to feature every listing. According to their IPO filing, Poshmark sellers add and curate 380,000 listings per day. We don’t know the formula for which listings are submitted, but we can assume it probably has to do with several things like seasonality, hot brands, in-demand items, holidays, events, etc.
Google Shopping has very specific rules for products to show up in the Google Shopping section on Google when they are submitted. However, sometimes Google will partner with large sites such as eBay, Etsy, or Poshmark and when they do, they may relax certain requirements. Although everything that you really need to know about Google Shopping in terms of reselling is listed below, if you really want to did into the details of how it works, you can learn more about the full Google shopping requirements here.
In a nutshell, for an item to be listed on Google Shopping, your listing should follow the following Google Shopping Guidelines:
- A UPC#, Style #, or RN#
- If Brand New, the Brand Name is required
- For the Condition, the only terms that can be used are: New, Used or Refurbished.
- Violation of Duplicate Listing: Google will remove a duplicate listing, so if you’re selling the same item on multiple platforms your listing may not be featured
8. Can Listing Images Help SEO?
Yes! The types of photos you use can impact your external SEO! For your cover photo to help you with external SEO, you should use a plain (preferably white or very light) solid colored background. Check out the Genius Portal for further details.
External Traffic represents about 20% of all traffic (according to eBay and Amazon, and we assume this would be similar for Poshmark and other resale sites too) this shows the importance of optimizing your listings for external SEO – imagine if you could increase sales by 20% or get 20% more visitors to your Poshmark Closet with these simple tweaks. We recommend that you use these guidelines when posting your next listings.
9. Social Media and Poshmark SEO
Yes, the last tip to optimizing your Poshmark listings for external SEO, to get more traffic, exposure, and a higher rank on external search engines, is to link your Poshmark account to your social media (Pinterest, Twitter, Tumblr, and Facebook). You should also ensure your Poshmark sharing settings are enabled to share to those sites as well. Why? The more links that are connected to your listings (when you hook up and share your listing to a social media site this is a “link connected to your listing,” and the number of different sites that are promoting that exact listing, both increase your odds of ranking higher in search results on search engines like Google.
Not only that, but many people may discover a listing on social media and then go buy it, even if they’re not a Poshmark user. Remember 20% of buyers come from outside the platform, so you want your listings to show up everywhere, and you want people outside of Poshmark to see them too, because they may be the lucky person that ends up purchasing your item!
Internal SEO for Resale Listings
- How Does the Search Function Work inside Poshmark?
- Style Tags
- Sort By
- Shipping and Authentication
According to Poshmark’s Q1 2021 quarterly financial release, there are 6.7 million active buyers on Poshmark. Wow, just think about how many buyers that is for a second… now, you just need to ensure those buyers can find your listing and that your listing comes up as high up in the search results as possible. In order to learn how to optimize your Poshmark listings for internal SEO we will need to look at how the search function works inside Posh, for buyers. Remember that Internal SEO = Inside Poshmark. It’s the ranking of your listing inside of the Poshmark App/Poshmark Website. When a potential buyer searches for something from inside Poshmark, SEO-optimized resale listings will show up in the search results, and they will show up as close to the top of the search results as possible. In a nutshell, this will mean more potential buyers will see your listings and that will equate to more sales, quicker selling times, more followers, more likes, and so on.
Poshmark sellers add 380,000 listings to the platform daily, which seems like a lot of competition, however, there are 6.7 million active buyers Poshmark. That is an incredible number of active buyers, and this is why it’s so important to make sure your listings are SEO optimized internally as well.
1. How Does the Search Function Work inside Poshmark?
When you list items, after you have completed your title, listing description, and photos, the next section asks you to fill out a set series of questions about your item. Namely, you will need to fill out (or search and select), the brand, category, sub-category, condition, color, price, and shipping discount (if applicable). When doing a search, a buyer can filter by any of these prompts to narrow down their search or they can use them to browse. Here’s the thing to remember though, those filters that a buyer may use within the app don’t help you outside the app (in other words, what we will talk about below will not help you at all with external SEO). On the flip-side, if you follow the tips and guidelines for external SEO that we’ve already covered, this will automatically help you with your internal SEO as well, but we just need to cover a few more things to ensure you are fully optimizing the internal side of the equation for your listings on Poshmark, DePop, Mercari, Grailed and any other resale app that you may use that allows you to write and control your own listings. In order to do that, we first need to look at how potential buyers search inside the Poshmark app and how this can affect your listing showing up in those search results. Are you ready?
Inside Poshmark, when a buyer is searching for something to buy, they can search by All, Men’s, Women’s, Kids, Home or Pets. These are the main categories. After they choose which the main category to search in, they can type anything they want into the search bar. Then if they choose, they can also filter on the brand, the subcategory (like skinny jeans), the color, size, the condition, or even if it’s available or sold (essentially all the listing prompts that you filled out after your description). In the case of the “Sold” filter, which is located under “Availability,” this is actually a great option for sellers to use when doing your pre-listing research, as it can help you with finding your Attributes or when looking for pricing comps which is a helpful way to figure out how you should price a particular item.
You should also be cognizant of demand when picking a subcategory for your listings. I’ll explain…
Many times, an item will fall into more than one category. Perhaps you’re selling jeans, and more specifically, you’re selling high-waisted skinny jeans that fall around ankle length. Well on Posh, those are three separate sub-categories under woman’s jeans, 1) Ankle & Cropped 2) High Rise, and 3) Skinny. You should always choose the one that you think will get the most searches based on demand and trends. If you truly don’t know, then you can just pick one, and you can always update the subcategory later by editing your listing if it’s not selling.
If you’ve sold a ton of skinny jeans lately, you’ll probably pick Skinny. However, in looking at recent trends, there has been a lot of talk on TikTok and other major news outlets such as Instyle, NPR, Refinery29, Forbes, USA Today, WSJ, and more, that “skinny jeans are out, skinny jeans are dead, skinny jeans are uncool, and they make you look old,” especially according to the younger generations, notably Gen-Z.
Apparently, teens wouldn’t be caught dead wearing skinny jeans (sigh), so, in this case, you may want to avoid the skinny jeans category and pick High Rise instead. If it’s summer, maybe you’ll choose Ankle & Cropped because demand for that subcategory increases in the warmer months. There is one rule though…do not pick a subcategory you think is popular if your item does not actually fit into that category. If you do, your listing can get pulled and that’s a bad mark against your Poshmark account. Repeated bad behavior can not only erase your listings, but it can also get you temporarily banned or even banned forever (meaning no one in your household can have a Posh account.) Finally, make sure you always drill down to the smallest subcategory when choosing one for your listing. Your item will show up in that subcategory as well as the parent /main categories above that, automatically. For instance, if you picked High Rise, your item would also show up in the Jeans, and Women Categories. If you just choose Jeans however and don’t drill down one more layer and choose a subcategory, if someone searches for High Rise (or any other jeans subcategory via the Category Search filters, your item won’t show up in the buyers’ search results (that’s what we call NOT SEO optimized). It’s always better to add more levels than less.
On another important note, if your item falls in more than one subcategory like in the above example, you can, if you choose, add the other subcategories to your Style Tags. More on that below.
4. Style Tags
A new feature for Poshmark in 2021 was the addition of three Style Tags, that you can “optionally” add to each one of your listings. Of course, you always should use this! The more the merrier when it comes to reselling! Mercari also allows three Style Tags, DePop has them, and Grailed allows 10 style tags!
Try to think of the style tag as something that is not already in your title, or the searchable filters. We recommend when choosing your Poshmark style tags, that you use a theme, a type of material, or some other tag that you think someone may search for. We don’t suggest using a brand, color, size, style number, or a Poshmark category or subcategory that you have already selected in that particular listing because this is receptiveness. Remember, to optimize SEO correctly, you need to avoid receptiveness (except for your title, paired with the first and last 10 words of your description). That said, even in those cases you are still avoiding repetitiveness because you are changing the order of the words in all three instances.
Your Style Tags can be something from your description that you really want to highlight, or even better, something extra that describes the uniqueness of your item that you could not fit in the listing. They could also be a category or subcategory that Poshmark does not have as an available option, such as a subcategory that they have not added yet. It could also be a subcategory that fits your item, but that you were not able to choose because you chose another subcategory that was a better fit (as you can only select one). A few examples of Style-tags could be Distressed, Vintage, Bohemian, Streetwear, 90’s, Y2K, Color Pop, Neutral, Tracksuit (because this is not an available subcategory even though it should be), Capsule, Collaboration, Hyped, etc. Or, in the case of the jeans example from earlier: if you chose High Rise for your subcategory, you could add “Skinny Jeans” and “Ankle Length” or “Cropped” in your Style Tags. Buyers can then click these tags when searching, as Poshmark will suggest ones that are relevant to them, at the top of the search results page. It’s yet another way to filter and find things on Posh. Remember that when choosing your style tags it’s always a great idea to use some of the info from your attributes or characteristics that you found when doing your pre-listing research, that you couldn’t fit in your title or listing description.
Above all else, you should look at your style tags as a way to get more exposure, so you want to choose accurate but popular style tags.
Think of the tags you might be tempted to click on when trying to find an item exactly like yours, if you were the buyer.
Another important note is that many people also narrow their search down by price. The price is organized into several price ranges, and the buyer can select none (which is the default and means all prices will show up in the search), one price range, or multiple price ranges. There is a tip for pricing your items in order to ensure your item will come up in more searches, and that is to price your item at a price that will cover two price ranges. For example, $50 will hit both $25-50 and $50 to $100. Of course, I would only do that if your desired listing price was close to said price point anyway. So, if you’re pricing at $49, it definitely makes sense to instead list at $50 because for anyone who is filtering their search by price, you will get more exposure with $50 than $49 because it overlaps both price filter ranges. The prices that will cover two ranges are: $25, $50, $100, $250 and $500.
6. Sort By
The default search results always default to “Just Shared.” So how do you rank higher in the search results? Share, Share, Share your items! Rule of Thumb is that you should share each listing 2-3X per day, and to every party. We’re talking about self-shares here.
There are also “Just-in” Price, Recently Price Dropped, Likes and Relevance search filters, but a buyer must actively change the default in order to see these re-ordered results.
FYI new listings will hit both Recently Shared and Just-in, so you get a double bonus when your item is new or relisted past 60 days this may have been dropped to 30 days, but we like to go off 60 as 30 days is a bit too frequent for us).
7. Shipping & Authentication
If you select Free Shipping or provide a shipping discount, Posh will place a tiny white Icon over your listing in the top left corner of the cover photo. This ensures buyers can see very easily when scrolling, that your item has free or discounted shipping. This visually calls attention to your listing and makes it pop. For free shipping, buyers will see a white shipping truck icon with the words FREE, and when discounted, they will just see the truck. Buyers can also search by free shipping and discounted shipping on the app too using the filters. When you provide free or discounted shipping, then you (the buyer), eats the cost of the full or partial shipping discount. There is one way to avoid paying for free shipping as a seller…
How to get Poshmark to pay for your “free shipping” discount? Read on! Every listing over $500 goes to Poshmark’s authentication service for free. Your shipping label will show Poshmark’s address instead of your buyer’s address, so when you ship it, it will go to a Posh warehouse to be inspected by authenticity experts. I love this because it helps buyers feel comfortable that YES, Poshmark is legit! It also definitely benefits both buyers and sellers as it protects both of you from fraud. We hope Poshmark will never eliminate this perk.
All items listed for over $500 will automatically get free shipping, paid for by Poshmark!
A “free shipping” icon will also show up on your listing cover photo during search results. If an item is deemed unauthentic, it will be sent back to the seller, and the sale will be canceled, with the buyer automatically receiving a full refund. We have never had this happen to us, as a buyer or a seller, so we don’t know for certain what happens to the seller who does this. We do know that selling an inauthentic item, regardless of price, is a big NO-NO so we’d imagine that this would get you banned or suspended. Do, not sell something that you cannot prove is 100% authentic. IT’S NOT WORTH IT! Excuses like “I didn’t know” or “it was a gift” or “I wasn’t sure,” are not acceptable and will not help you. If you ever question the authenticity of an item or cannot prove 100% it is authentic, there are a few reputable authentication services that you can use online that will help you determine its status before you list it.
There are other ways to search inside of Poshmark, which are generated and controlled by the infamous Posh algorithm using AI, Natural Learning, and a buyers’ past behavior or preferences (what they’ve bought before, what they’ve searched for, brands they like or follow, and bunches of additional variables that Poshmark is collecting and analyzing (and possibly even external data that they may be buying) that are not publicly known. We do not know what inside or external, public or private data that they may be using, and neither do you. You can’t optimize any of this for SEO, so it’s best not to even focus on it for now.
SEO Optimized Listings Summary
We’ve now covered an in-depth look at how you can optimize your listings for Poshmark (or other resale apps and reselling sites) and how it can increase your reach and sales. We discussed how external SEO works, as well as how internal SEO works, and the differences between them. We also gave you all of the most powerful tips and guidelines, that if you follow, will ensure your Poshmark listings are SEO optimized both inside and outside of Poshmark. If you get into the habit of following these steps, you will increase your listing exposure, expand your reach, attract more likes, views, and followers, get more offers, increase your sales, and sell your listings faster. People should be able to find your listings on search engines, they should show up in Google Images, Google Shopping, and on social media, and more of the 6.7 million active buyers on Poshmark will see your listing in search results, and they should show up as high as they can on those search results!
It’s truly that simple to make your Poshmark listings SEO optimized, both internally and externally.
We hope you enjoyed this article! Please leave us a comment if you have any questions, if anything is unclear, or if you have any additional tips for any of the other resellers who might be reading this. As we mentioned, SEO changes constantly, so please share any of your tips, or strategies that have worked for you, it would be really appreciated!