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Top Selling Poshmark Subcategories & How to Research Which Ones to Choose?

google trends poshmark category demand

Top Selling Poshmark Subcategories and Why They Matter

Researching the top selling Poshmark subcategories and knowing which ones to choose, is a great way to optimize your listings and increase your Poshmark sales. Have you ever listed something on Poshmark that could fit into more than one subcategory? Sometimes it’s difficult to know which Poshmark subcategory you should choose, and perhaps you’ve wished that you could select more than one? In this article, we’re going to teach you some tricks to help you choose the best subcategory for your Poshmark listings. We will help you figure out which subcategories have the most demand and volume, ensuring you will know exactly which subcategory to choose if your item fits into more than one category. This will increase the chances of your item selling quickly, at the highest price. This will also show you how to predict fashion trends, popular brands, categories, and subcategories so that you can use this information to help you source the right Poshmark items, and increase your sales. Have you ever wished you had a crystal ball to help you predict the current and future trends? Well, keep reading because by the end of this article you will have the tools and the knowledge to pick top-selling subcategories and predict the trends. 

Which Poshmark Subcategory Should You Choose?

Of course, the answer is to pick the one with the most sales and the most potential for sales (i.e the most traffic), in other words, you want to choose the one with the most demand. Did you know you can research which Poshmark category actually has the most demand, so you can pick that one? Although we are using Poshmark as an example, this can apply to any resale platform. So how do you figure out which category has the most demand on Poshmark? Unfortunately, Poshmark doesn’t share this information, and so unless you go by your gut, you will never really be able to tell which category actually has had the most sales recently, or which category has the most buyers searching through it…but hang on, wait!

There is actually a way to figure this mystery out! We are going to figure out which Poshmark category or subcategory has the most demand, by uncovering the search volume of people that are searching for them.

How to Research Subcategory Demand

We are going to use the data source that many public and private companies,  institutions, marketers, and even the government uses to glean data, trends, and current behaviors of people and consumers. What is this incredible source of information? It is the tool that captures all of the searches that people are doing on Google Search Engines all around the world, in the present, in the past, and using the trends to predict the future. 

    • Whether people are searching for x item or x category, or x subcategory (x = the item you’re going to sell, and the category or sub-categories that your item could potentially fit into)
    • How many people are searching for x item, or x category, or x subcategory
    • The demand and volume of searches on Google, and whether those searches are increasing or decreasing compared to recent historical data.

Now if this sounds hard and complicated, don’t worry, because Google has made a cleaver (and free) tool that you can use to do exactly what we need. It’s called “Google Trends.”

How to Use Google Trends

To put it very simply, pretend like you are searching on Google to find an item just like yours for sale (you may have actually done some of these exact searches to find stock photos or to do pricing comps for this item already). Armed with that information you should easily be able to come up with the top search phrase and top words to use if you were trying to find an item like that to purchase. You will also need a list of categories (or subcategories) that your item fits into or the list of ones you want to analyze). For this illustration we are going to do a subcategory analysis to determine the best and top selling Poshmark subcategory for Jeans. We want to list a pair of ankle length, high-waist, skinny jeans. Well guess what? This item fits into three subcategories and we can only choose one. Which one is the top selling subcategory? Which one has the most buyers? Which one will help us sell these jeans the fastest at the best price???? Is it A. Skinny Jeans, B. High-Waist Jeans, or C. Ankle Jeans?

If you look at the image below, we have run a query using Google Trends on the different subcategories that our pair of jeans can fit into on Poshmark. We want to see which one has more search volume. This helps us determine which subcategory on Poshmark we should choose if there is more than one that fits our particular item. We choose it based on which one has the most demand/ highest search traffic outside of Poshmark because you can assume to a high degree of accuracy, that these trends would correlate with the searches inside Poshmark as well.

You can change the time period to 30 days, 90 days or 12 months. Notice the end of each line where you can see if it’s going up or down. 

You can play with the search terms: Ankle Jeans vs. Crop Jeans, or High-Rise Jeans vs High-Waist Jeans to see if it may affect the results. 

You can change the geographical area (USA vs Worldwide for example)

Google Trends: click here to launch 

What Else Could You Research?

You can also use Google Trends and Keyword tools to research current fashion trends, up-and-coming brands, which brands are increasing in popularity, which brands are the most popular right now, and which ones are decreasing in popularity, trends by geographical area, types of clothing and so much more. You can learn all of these things from an analysis of the Google search terms. If you would like to learn more, check out the section on Keyword Research in our SEO article on the Genius Portal. If you have any questions, please leave us a comment or question below!

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